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© 2017 by MASICH INTERNAL ARTS

Yanira Masich

Graphic Design

Yanira graduated in 1994 as a graphic designer. She worked as junior and senior designer at various studios. In 1997 she joined a transnational company, MINIGRIP of México, as a senior graphic designer specializing in flexible packaging. From 2000 to 2007 she was the general manager of the Department of Art and Design in the company. In 2007 she joined the ranks of Smurfit Kappa Packaging, a German-Irish company, as a manager in the departments of Graphic and Structural Design.
Her vision revolutionized established practices in both departments, generating a self-sustaining and high-performance model of work. From 2012 onwards, she withdrew from the corporate world.
Yanira continues working as a freelance managerial consultant in packaging and publishing design, with great success in Germany and México.